For this project I worked to concept new packaging designs for The Coffee Bean & Tea Leaf. This project was sparked by the brand refresh that occurred in 2016. Although the company received new branding, the soul of their brand did not change. The packages were designed crisp and clean to reflect the new branding, but the illustrations capture the warm and approachable quality that has been around since the launch of Coffee Bean in 1963. For the illustrations, I had the pleasure of working with the talented LA based illustration team, Down the Street Designs. Their creative passion for this project was inspiring and truly brought these packages to life!